# IVR Cloud brand toolkit — v1.0

Use this entrypoint when creating IVR Cloud interfaces, brand content, documents, or presentations. Choose the matching self-contained skill below. Links use the built-site layout; local-checkout paths are explained below.

IVR Cloud helps businesses configure telephone menus, route calls, manage contacts and campaigns, and review call history and voicemail. Forest green leads actions, warm neutral surfaces carry the layout, and Inter is the shared typeface.

## Choose a skill

| Task | Independent skill |
|---|---|
| Identity, positioning, voice, or visual decisions | [IVR brand](https://brand.ivr.ro/downloads/skills/ivr-brand/SKILL.md) |
| Web pages or Rails app interfaces | [IVR UI](https://brand.ivr.ro/downloads/skills/ivr-ui/SKILL.md) |
| Markdown to DOCX or PDF documents | [IVR documents](https://brand.ivr.ro/downloads/skills/ivr-documents/SKILL.md) |
| Markdown to PPTX or PDF slides | [IVR presentations](https://brand.ivr.ro/downloads/skills/ivr-presentations/SKILL.md) |

Each skill contains its own task instructions and fixed absolute resource links at `https://brand.ivr.ro/`. Fetch only the needed skill/assets; a ZIP, companion skill, or original source URL is not required. Skills are copied unchanged by the website build. In a checkout, read `skills/<skill-name>/SKILL.md` and use root-level `brand/`, `templates/`, and `examples/` assets.

## Optional references

- [Brand and voice](https://brand.ivr.ro/brand/guidelines.md)
- [Tailwind and Rails integration](https://brand.ivr.ro/brand/ui.md)
- [Machine-readable tokens](https://brand.ivr.ro/brand/tokens.json)
- [Tailwind theme](https://brand.ivr.ro/brand/theme.css)
- [Component layer](https://brand.ivr.ro/brand/components.css)
- [Local font declarations](https://brand.ivr.ro/brand/fonts.css)
- [Component specimens](https://brand.ivr.ro/components.html)
- [Product patterns](https://brand.ivr.ro/workspace.html)
- [Identity assets](https://brand.ivr.ro/assets.html)

## Work rules

Use Tailwind v4 and semantic roles such as `bg-canvas`, `text-ink`, and `bg-brand text-on-brand`. Import the theme and components into the consuming app and scan its own templates. Use supplied logos; never redraw the wordmark. Load local Inter fonts and preserve their license.

Name publication and deployment separately: publishing creates an immutable version; deployment activates a published version on a phone route. Do not claim that publishing alone changes live calls. Show root steps, reachable outcomes, selected inspectors, and unconnected steps clearly.

Use factual product sources. Do not invent integrations, customer quotes, statistics, pricing, uptime, or certifications. Label fictional examples. The public homepage is Romanian; current account screens are English. Use consistent locale and preserve Romanian diacritics.

Keep accessible labels, visible focus, essential control borders, written statuses, and reduced-motion behavior. Read the actual consuming app's instructions before changing it. Toolkit examples do not replace authorization or deployment checks.

Human guide: [IVR Cloud Brand](https://brand.ivr.ro/index.html). Complete source toolkit: [ZIP](https://brand.ivr.ro/downloads/ivr-toolkit.zip).